Lexus - Let’s Play

To promote the launch of the first-ever Lexus RC - Lexus created over a dozen fun videos featuring a remote control Lexus RC F driven by RC expert Drift44. The first videos rolled out on Jan. 21, 2015 across Lexus’ Facebook, Twitter and Instagram channels. Forty-eight hours later those videos had amassed hundreds of thousands of views. Lexus quickly made the decision to create a :30 spot that would air during the 2015 Super Bowl. In five days Team One’s first-ever spot for the Big Game was concepted, shot, edited, and delivered.

Credits:

Director/DP: Tim Damon
Production Company: Damon Productions
Editorial: TOM
Music: Robot Repair