SoFi - Don’t Bank. SoFi

SoFi made their commercial debut during Super Bowl 50 with two spots that challenged the big banks status quo.

"Bankless World" was their Super Bowl 50 teaser and "Great Loans for Great People" was their Super Bowl 50 commercial. It was also editor's pick on Creativity.com

Two huge productions shot & edited and finished back-to-back over the course of 3 months. Shot in Michigan and Los Angeles.

Integrated campaign included a teaser, game ad, guerrilla projection stunt and real borrower stories that went on all social channels.

Credits:

"Bankless World"

Production Company - Furlined
Director - Douglas Avery
DP - Max Goldman
Editorial - Brandon Porter @ Whitehouse Post
Music - Travis + Maude

"Great Loans for Great People"

Production Company - Tool
Director - Marc Forster
DP - Nicholas Loir
Editorial - Arcade
Music - Squeak E Clean